Conquer hearts and minds
Coercion provokes reactions that end up working against you. It's necessary to attract people so that they want to come to you. The person who is seduced becomes a loyal pawn. Seduce others by acting individually on their psychologies and weaknesses. Soften the resistant by appealing to their emotions, playing with what they love or fear. Ignore the hearts and minds of others, and they will hate you.
